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Capabilities

Developed where healthcare happens.

Persensus was born inside , where consumer disciplines were applied to real healthcare challenges, tested in practice and measured against real-world results.

Today, we bring that experience to other health systems — tackling challenges from care gap closure and patient activation to enterprise and brand strategy.

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From individual interactions to system-wide impact.

Persensus applies consumer insight and real-world experience to the challenges at every level of health system performance.

Strategy, Branding, and Marketing Enterprise and service-line strategy, and a position the market can recognize.

Strategy

Facilitating enterprise or service-line strategy and action plan creation.

Branding and marketing

Brand strategy and differentiated positioning for an entire system or individual service lines.

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Clinical Activation Readmission reduction and care gap closure.

Readmission reduction

Activating patients to follow postdischarge protocols, improving health and dramatically lowering 30-day readmission rates.

Care gap closure

Activating patients at unprecedented rates, resulting in improved outcomes and increased satisfaction.

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Patient Access Scheduling, rescheduling, and fewer missed visits.

Visit scheduling / adherence

Personalized and digitized self scheduling, rescheduling, and cancellation, resulting in improved patient and provider satisfaction, fewer cancellations, fewer no-shows, and improved access.

More on patient access

Our Approach

PRISM™ Brings the Outside In.

PRISM™ is Persensus’ end-to-end methodology for bringing consumer and marketplace understanding into healthcare — combining consumer and clinical expertise to generate insight, shape strategy, and drive action.

Psychographic understanding is the common thread throughout, informing both enterprise and market strategy and the Clinical Activation of individual patients.

  • P — Patient

    The star at the center.

    The work around that person is research, insight, strategy, and marketplace execution.

  • R — Research

    See the market differently.

    World-class consumer and marketplace research uncovers needs, motivations, competitive dynamics, and opportunities traditional healthcare research can miss.

  • I — Insight

    Turn data into understanding.

    Consumer and clinical expertise transforms research and data into meaningful insight — revealing not only what is happening, but why it matters.

  • S — Strategy

    Turn insight into choices.

    Consumer insight informs strategy – defining where to compete, how to grow, and how to win.

  • M — Marketplace Execution

    Turn strategy into action.

    Action plans put strategy to work through marketplace execution and Clinical Activation designed to deliver results.

Strategy, Branding, and Marketing

Creating the Future of Healthcare Through Consumer-Centered Strategy

Persensus helps healthcare organizations transform consumer and marketplace insight into enterprise strategy, service line growth plans, and sustainable competitive advantage.

Our work integrates consumer understanding, competitive intelligence, market trends, organizational capabilities, and strategic choice development into a unified process that helps healthcare leaders determine where to compete, how to differentiate, and how to drive growth.

Explore Strategy Case Studies
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Landscape Assessment

See the whole market before deciding where to focus and how to win.

Our Landscape Assessment examines the market through four interconnected lenses, generating the insight that becomes the input to strategy.

Industry Consumer Competition Company

Enterprise & Service-Line Strategy

Making the key choices that will translate into the realization of vision, objectives, and goals.

Loyalty (Care Consolidation)

Understand why patients leave, where they go, and how to retain them.

Brand Strategy & Positioning

Build differentiated positioning grounded in consumer and marketplace insight.

Organizational Design

Structure the staff to deliver the strategy.

Clinical Activation

Insight matters when it changes behavior.

The clinical need is often already known. The gap is the distance between that need and the action. Persensus uses psychographically enabled digital communication to turn individual understanding into action.

Outreach is guided by why people make decisions and what motivates them to act, delivering more relevant communication through text, email, or phone. This targeted approach improves outreach efficiency, reduces labor, and drives higher ROI by focusing communication on what is most likely to motivate action.

Readmission reduction

Activating patients to follow postdischarge protocols, improving health and dramatically lowering 30-day readmission rates.

A health system is fined when a discharged patient is readmitted within 30 days. For this system, congestive heart failure readmissions were higher than the local competition. Patients were psychographically segmented at discharge, messaging was automated, and care managers followed up only when a patient went red on the tracking dashboard. A 30-day protocol after discharge reduced readmission rates by 41% versus baseline, cut the rate to 11.9%, helped 617 patients avoid readmission, and realized $6.8 million in cost savings ($2.6 million/yr).

Read the study
Care gap closure

Activating patients at unprecedented rates, resulting in improved outcomes and increased satisfaction.

A needed screening or follow-up becomes a visit. In one mammogram program, 52% of patients scheduled within two weeks of the last message, generating $2.2 million in direct revenue. In a medication program, 50% of off-track adherence patients were activated, creating $4.9 million in operational savings.

Mammograms Medication adherence
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Patient Access

Visit scheduling and adherence.

Personalized, digital scheduling, rescheduling, and cancellation. The aim is higher satisfaction for patients and providers, fewer cancellations, fewer no-shows, and better access.

Confirm, cancel, or reschedule without the visit becoming the hard part. A cancelled visit can become a kept one when the next step is built into the message.

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Outcomes that are consumer-inspired and strategy-led.

Care gap closure, readmission reduction, and enterprise strategy and brand positioning are areas where the work has delivered quantitative gains.

A parent and child walking a neighborhood sidewalk past shops and a clinic
  • −41% 30-day readmission rates. Reduced readmission rates by 41% versus baseline. Read the study
  • 50% Medication adherence. Activated 50% of off-track medication adherence patients, creating $4.9 million in operational savings. Read the study
  • 52% Mammograms. Activated 52% of patients who scheduled mammograms within two weeks of the last message, generating $2.2 million in direct revenue. Read the study

Understanding “Why” is hard and core to what makes Persensus uniquely successful.

Why Persensus

Built with the people who deliver the care.

Strategy, Clinical activation, and patient access only count when a person takes the next step.

See the Results