Challenge
Delayed preventive care leaves screening gaps, and those gaps affect long-term health. This health system needed a scalable way to close breast cancer screening gaps.
Care gap / screening
Mammograms
A digital program asked patients to come in for a mammogram before the screening was overdue.
Approach
Consumer-oriented digital outreach. The program communicated with patients and asked them to schedule before the mammogram was overdue.
Results
- 28,000Unique patients contacted over the duration of the program
- 35%Click-through rate, 70% higher than industry average
- 52%Of patients scheduled mammograms within 2 weeks of the last nudge
- 2 FTERepurposed by eliminating manual phone calls
- $2.2MDirect revenue from scheduled mammograms, assuming $150 reimbursement