WHO
Demographics
Describes the person
Age, gender, location, income
External factors
These target people by what can be counted. They describe who is in the market. They do not explain the choice.
Clinical + Activation
Insight matters when it changes behavior.
Care-gap closure, readmissions, medication adherence, and access all depend on a person taking the next step.
Image to source
- Type
- Documentary photograph
- Subject
- A person in ordinary life at the moment of a health decision, phone or calendar in view
- Composition
- Close enough to feel human, wide enough to show context
- Mood
- Specific, unposed, respectful
- Avoid
- Hospital gowns, smiling clinicians with patients, app mockups
The clinical need is often already known.
The gap is the distance between that need and the action. A reminder is not yet a reason to act.
Who and why
Start with the person, not the reminder.
WHY
Psychographics
Explains the decision
Motivations, beliefs, attitudes, barriers
Consumer insight + healthcare
Consumer tools, talent, and techniques from P&G, applied with TriHealth's clinical experience. That combination is what competitors who only analyze the system do not bring.
Activation
Action
Moves the person
More relevant engagement. Greater activation.
Three kinds of clinical work.
Patient activation
A scheduled screening, a refill, a completed follow-up. The action, not a feeling of engagement.
Patient access
Confirm, cancel, or reschedule without the visit becoming the hard part. Fewer no-shows, fewer lost appointments.
Clinical follow-through
Readmissions, care gaps, and population lists become useful when someone completes the next step.
Population health and consumer communication support that work. A list of people is not yet an action, and the message should reflect why a person will act.
Persensus does not provide medical care. A change in a visit or a medication taken is not a claim about a treatment’s efficacy.
Understand the behavior. Then build the step.
- Understand
- Identify the barrier
- Design the intervention
- Activate
- Measure
This is a way of describing the work. It is not another name for PRISM™.
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