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About

The experience behind Persensus.

Persensus is a healthcare strategy and Clinical Activation company created with to bring consumer science to healthcare.

Developed for more than a decade within TriHealth, an innovative health system and accountable care organization, Persensus brings together deep consumer expertise with real-world clinical and health-system experience. Now, that capability is available to health systems nationwide.

Our consumer expertise is rooted in decades of CPG experience, including tools and methodologies our founders helped develop at Procter & Gamble. Our healthcare expertise is grounded in real-world development, application, and validation within TriHealth.

  1. Judd Weis
  2. Tim Duever
  3. Terri Hanlon-Bremer
  4. Will Groneman
  5. Donna Peters
  6. Steve Mombach

How it began

Persensus mark

Two kinds of experience, one firm.

Consumer science + healthcare experience

Consumer expertise helps reveal what people value, why they choose and what motivates them to act. Clinical and health-system expertise helps turn those insights into strategies and Clinical Activation that work in the real world.

A woman standing outside a clinic entrance, checking her phone, with the Cincinnati skyline beyond

Healthcare experience

Clinical operations, population health, and the work of running a health system. Terri Hanlon-Bremer, Will Groneman, Donna Peters, and Steve Mombach bring that experience from TriHealth.

Consumer experience

20+ former senior executives from Procter & Gamble and a core team who have spent a decade applying consumer-centric methods to healthcare.

That combination is applied through approaches including PRISM™ and healthcare-specific psychographic segmentation. Why Persensus

Leadership

The people behind Persensus.

Judd Weis

Judd Weis

Board Chairman and CEO

Judd brings 38 years of business leadership and health care innovation experience. His 25-year career at Procter & Gamble taught him how to drive growth by linking consumer and marketplace insight to strategy and execution.

As CEO of The Cincinnati Consulting Consortium, he spent more than a decade working with TriHealth, a five-hospital health system, to create what is now Persensus’ consumer-centric approach to strategy and clinical outcomes.

Tim Duever

Tim Duever

Director and Chief Operating Officer

Tim brings three decades of leadership in healthcare consulting and operations, helping organizations achieve sustainable growth, operational excellence, and strategic innovation. His experience ranges from financial strategy, business process optimization, physician partnerships, contract negotiations, to management of large-scale provider networks.

Tim is driven by the desire to build high-performing healthcare organizations that improve clinical performance, scale effectively, and deliver exceptional client service.

Terri Hanlon-Bremer

Terri Hanlon-Bremer

President & CEO, TriHealth, and Persensus Director

Terri Hanlon-Bremer, MSN, RN, is TriHealth’s President and Chief Executive Officer. She previously served as chief operating officer and senior vice president of Employer Solutions and Population Health.

Over the last decade she championed consumer-oriented capabilities that are now part of Persensus. As a director, her focus is the Triple Aim Plus One: better care, better health, and better value, plus an enhanced practice and work environment. In 2022, Modern Healthcare named her one of its Top 25 Innovators.

Will Groneman

Will Groneman

Advisor to the CEO, TriHealth, and Persensus Director

Will played an instrumental role in the founding of TriHealth. As a former chief operating officer, he oversaw hospital operations, ambulatory services, physician practices, population health, and senior services.

He led the formation of TriHealth’s primary care division, which became the foundation of a population health organization nationally recognized for cost and quality by payers such as Anthem and United. As a Persensus director, he helps develop capabilities that are tested within TriHealth before they are included in Persensus’ work.

Donna Peters

Donna Peters

Senior Vice President & CIO, TriHealth, and Persensus Director

As Senior Vice President and Chief Information Officer at TriHealth, Donna leads enterprise technology, cybersecurity, digital transformation, innovation, and AI strategy. Her passion is helping organizations move beyond technology projects to fundamentally transform how care is delivered, how consumers experience healthcare, and how caregivers spend their time.

Her work is focused on leveraging innovation, data, digital capabilities, and emerging technologies to simplify complexity, create capacity, and improve the experience of patients, providers, and team members. She believe technology should not replace human relationships. It should strengthen them by reducing friction, enabling better decisions, and allowing people to focus on the moments that matter most.

Throughout her career, she has led large-scale transformations spanning clinical systems, digital experience, analytics, cybersecurity, infrastructure modernization, and emerging technologies. She is energized by bringing together strategy, innovation, and operational execution to solve complex challenges and deliver meaningful outcomes.

She is also passionate about developing future leaders, advancing women in technology, and fostering teams where people can do their best work. She believes the most impactful innovations are not defined by the technology itself, but by how they improve lives, empower people, and help organizations thrive in a rapidly changing world.

Steve Mombach

Steve Mombach

Senior Vice President, Ambulatory Services/Network Development, TriHealth, and Persensus Board Advisor

The point of view

Different backgrounds. A shared way of looking at the problem.

Healthcare leaders know how a system runs. Consumer leaders know how people choose. The work uses both.

The work

Where that experience shows up.

Results

Measurable strategic, clinical and business outcomes.

See Results

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